Is Blogging Really Worth Doing?

The following article lists some simple, informative tips that will help you have a better experience with Is Blogging Really Worth Doing?.

Blogging has become a way of life for many over the past decade but how effective is it and what can it do for you?

If you find yourself confused by what you've read to this point, don't despair. Everything should be crystal clear by the time you finish.

Firstly lets define exactly what blogging is. Blog comes from the term web-log which is normally maintained by an individual and is either a part of a website or a website in its own right. A blogger generally writes on a chosen subject, something that they are passionate about; they can then share this information, which may include videos and music with other like-minded people. Blogging is the grandfather of social media. So the question arises, what can this do for you and your online business?

Well, everyone wants to attract new visitors to their website including you, and content can do just this. Modern search engines like websites that are continually updated with new, fresh and exciting content so a blog is the perfect way to keep them interested and crawling your website on a regular basis.

A blog can be carried out in a number of ways using different platforms but it is important that you use the right one. There are many users of blogspot which is a free and simple blogging platform which can be accessed from anywhere with an Internet connection. The only problem with this platform and others like it is that because they are not hosted on your own individual domain so the history and importance that is built up over time, is owned by them not you. You can also not take the blog anywhere either which is quite restrictive, especially because the content is yours.

One of the best blogging platforms out there is WordPress, which is also completely free to use. WordPress is available as a free download which can be added to a server meaning that your blog can be hosted on any domain name of your choice. This way all of the history you build will be owed by you and you alone.

WordPress can be used on its own as a website or integrated into an existing website to add a blog. A web designer with knowledge of MYSQL and PHP can make WordPress look however you want which is ideal for integration into an existing site.

Blogging is a great way of sharing your interests with others and in terms of search engine optimisation it is becoming priceless. Blogging also gives your website more of a dynamic feel and gives users a reason to come back for updates. Writing just one blog a week can make a dramatic difference to your websites performance and also your user retention.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business. For More Information, please call 01594 835 857 or email

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